Which social media platform should I be using for my small business?

Sometimes in your business you are the manager, the marketing team, the inventory boss and the sale rep. There doesn’t seem to be much time for much else. Now there’s the social media thing- should you get onto it? Is it right for your business model? Can you afford not to be online? Some social media managers may suggest you jump onto as many as you can, however, this may not work for your business at all. Before you can decide which one is for you, ask yourself the following. Questions to ask before jumping on board Would my business actually benefit from an increased web presence? Increased awareness in general? Do I need to attract business from outside my local area? Are my competitors on social media platforms and how are they performing? If not, do you want to be the first in game in your area? Are you an

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Getting work done when ‘working from home’

Some businesses start out as a space in their owner’s homes, the garage or simply in the pre-existing study alongside their children’s homework table covered in crayons and pencil sharpenings. It is so easy to become easily distracted when the television is nearby, family members ask for a ride to the mall and when you can see the dishes piled up in the sink. My problem was also having my laptop and workspace a literal roll away from my bed. What can you do overcome that homespace work inertia? Tips for working from home: Always set deadlines- I’m sure many of you already do this. However, how many of you set your own deadlines and don’t meet them as you’re your boss, you’re a little bit more lenient on the time factor. Set deadlines with others. Book things in advance and have your work based on meeting the deadlines before

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Keeping the business engaged despite vacations and life getting in the way

Hello all! My apologies as its been quite awhile. The blog was the one thing, sadly, that had gotten sidetracked with myself and another colleague being away on holidays. On top of this, we had been working on a major project, where funnily enough in this day and age, did not require us to be online. For us, this last project was about going back to the pen and paper. We were there on site with measuring tapes and sketch boards. Working and talking to the clients face-to-face. Its great to still  connect to people like this and for some of your clients – you’ll know – it’s their preferred way. Nevertheless, being away on vacation added to the time away from our business friends and followers. In this international borderless world where everything happens 24-7, it is very hard to stay completely away from it all. We managed a

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Hello hello world!

And so here we are. ‘Hello world’ means much to me on this blog. It’s a hello to my new business and it’s a hello to the rest of you out there. I’m not into computer programming, nor am I a graphic artist. My accounting skills have not been touched for over 5 years and I don’t understand a smidgen of taxation. However, I do like people and I do like small businesses. I like seeing them grow and revel in seeing them move from the ‘mum and dad’ shop to the budding branch they will be. I develop business and help them connect with people. I’ve become addicted to social media and my marketing degree is only nodding to this addiction. My aim here is to share with you not only my joys and frustrations of small business but also the tips, musings and all things wonderful in between. This

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