Which social media platform should I be using for my small business?

Sometimes in your business you are the manager, the marketing team, the inventory boss and the sale rep. There doesn’t seem to be much time for much else. Now there’s the social media thing- should you get onto it? Is it right for your business model? Can you afford not to be online? Some social media managers may suggest you jump onto as many as you can, however, this may not work for your business at all. Before you can decide which one is for you, ask yourself the following. Questions to ask before jumping on board Would my business actually benefit from an increased web presence? Increased awareness in general? Do I need to attract business from outside my local area? Are my competitors on social media platforms and how are they performing? If not, do you want to be the first in game in your area? Are you an

Continue reading

Keeping the business engaged despite vacations and life getting in the way

Hello all! My apologies as its been quite awhile. The blog was the one thing, sadly, that had gotten sidetracked with myself and another colleague being away on holidays. On top of this, we had been working on a major project, where funnily enough in this day and age, did not require us to be online. For us, this last project was about going back to the pen and paper. We were there on site with measuring tapes and sketch boards. Working and talking to the clients face-to-face. Its great to still  connect to people like this and for some of your clients – you’ll know – it’s their preferred way. Nevertheless, being away on vacation added to the time away from our business friends and followers. In this international borderless world where everything happens 24-7, it is very hard to stay completely away from it all. We managed a

Continue reading